Wind-Up Fest

Non-Profit

Project Objective

To create a strongly visually branded and custom website design for Williamstown Festival 2.0, i.e., Wind-Up Fest, and to showcase films, events, box office tickets, venues, lodging, directions, and other key information relating to the exciting new event, aptly coined as ‘a celebration of nonfiction in all its forms in a truly northern Berkshires experience’, in a highly engaging and fresh UI/UX.

3Lane Approach

The team of Wind-Up Fest had a very clearly defined brand identity and mission and were looking to 3Lane to bring their ideas to life via a highly custom and themed website design. 3Lane effectively translated the Wind-Up Fest vision into a digital experience that brought the finest contemporary films, directors, and actors to the pastoral hills of the Berkshires, expertly shepherding the festival goers through a ‘enchanted expedition to the fiery core of nonfiction, guided by the world’s most compelling creators of documentaries, podcasts, long-form journalism, live performance and storytelling’.