NC Child Care Resource & Referral Council
To completely reimagine the North Carolina Child Care Resource & Referral Council (NC CCR&R) website through a fresh, modern redesign with an easy-to-maintain CMS that builds brand identity, awareness and interest in local and statewide CCR&R services, provides news and resources to families, child care providers and businesses, and serves as a platform for CCR&R staff from across the state to access and share internal information through a secure Member portal.
Due to the complex nature of the sitewide CCR&R organization in North Carolina, the Discovery process included extensive internal audits, along with multiple meetings with various internal stakeholder groups, external user surveys and one-on-one interviews to gain a complete of understanding of the needs of CCR&R’s user groups, goals, and needs, and to reinvigorate their online brand voice. 3Lane started from the ground up to completely reorganize and rework existing content, write new content, develop intuitive user journeys, and highlight essential information through intelligent on-brand design and an entirely new site architecture. Custom tagging systems, map-based search and filter features, global image sourcing and production, original infographics, and an advanced and high-performing technology stack (Next.js, WPGraphQL, Apollo Client, TailwindCSS, SCSS/CSS Module, and Typesense) were implemented. A new member portal was built to accommodate multiple levels of Membership access and features, including resources and events. Through the new website, 3Lane was able to help the NC CCR&R Council transform their online presence into a welcoming, helpful and truly valuable destination for families, child care providers, businesses and staff across the state.
Brand Strategy & Design
Research Analytics & Insights
SEO & Digital Advertising
Event & Trade Promotion
Web Design & Mobile Apps
Native, Influencer & Social Strategy
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