Hirsch Pools

Service

Brand Strategy & Design

Project Objective

To design a fresh, original logo and accompanying brand elements for Hirsch Pools — an Albany-based company looking to reenergize their established, 40+ year old business of providing pool installations, repairs, remodeling, heating, and maintenance programs throughout the Capital District with a clean, modern, and fun new identity.

3Lane Approach

3Lane enjoyed exploring water concepts with Hirsch Pools to land on a memorable and playful logo that would “pop” in people’s minds and tie into the pleasure and happiness that pools bring to people’s lives. Hirsch Pools has continued to grow and expand since 3Lane created their new brand identity, which has been effectively leveraged to establish recognition and resonance within their target audience, and truly brings home their tagline message, “Life is Better with a Pool”.