Custom-made, not pre-made.

Hirsch Pools

Brand Strategy & Design

Project Objective

To design a fresh, original logo and accompanying brand elements for Hirsch Pools — an Albany-based company looking to reenergize their established, 40+ year old business of providing pool installations, repairs, remodeling, heating, and maintenance programs throughout the Capital District with a clean, modern, and fun new identity.

Hirsch Pools
Our Approach

3Lane Approach

3Lane enjoyed exploring water concepts with Hirsch Pools to land on a memorable and playful logo that would “pop” in people’s minds and tie into the pleasure and happiness that pools bring to people’s lives. Hirsch Pools has continued to grow and expand since 3Lane created their new brand identity, which has been effectively leveraged to establish recognition and resonance within their target audience, and truly brings home their tagline message, “Life is Better with a Pool”.

Our Services

Brand Strategy & Design

Print Design

Research Analytics & Insights

SEO & Digital Advertising

Concept Development

Event & Trade Promotion

Web Design & Mobile Apps

Native, Influencer & Social Strategy

Let's Get Started

Logo Mark

Thank You

We will be in touch soon!