To create a visually stunning, custom standalone website with a modern UI/UX that showcases the Smithsonian Media digital portfolio and brand to existing and potential clients.
Through Discovery meetings with the team at Smithsonian Media, 3Lane developed a detailed understanding of Smithsonian’s brand values, audience, and project goals. A wireframing exercise was conducted to map out the user experience, content organization, key pages and views. Adobe XD wireframes were rendered into custom designs, which included careful selection of color, typography and high-end photography. Original assets and unique web design elements were the finishing touches to ensure an engaging and seamless user experience.
Brand Strategy & Design
Research Analytics & Insights
SEO & Digital Advertising
Event & Trade Promotion
Web Design & Mobile Apps
Native, Influencer & Social Strategy
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