To design and develop an interactive calendar populated with events from FOR-NY and its RCO/RCOC affiliates, as well as a new events archive and admin tool featuring galleries, downloadable assets, and interactive maps using Google’s proprietary API.
3Lane worked with the team at FOR-NY to identify strategies for increasing the marketing value of the website, with event attendance as a key conversion metric. After evaluating the existing UI/UX and user behavior trends, 3Lane reconceptualized the site hierarchy and navigation while introducing new content and a variety of interactive features to increase engagement. Through the new easy-to-use form interface, FOR-NY and affiliates were able to more effectively connect with, and frequently update, the recovery community.
Brand Strategy & Design
Research Analytics & Insights
SEO & Digital Advertising
Event & Trade Promotion
Web Design & Mobile Apps
Native, Influencer & Social Strategy
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