Custom-made, not pre-made.

Friends of Recovery New York

Web Design & Development

Project Objective

To design and develop an interactive calendar populated with events from FOR-NY and its RCO/RCOC affiliates, as well as a new events archive and admin tool featuring galleries, downloadable assets, and interactive maps using Google’s proprietary API.

Friends of Recovery New York
Our Approach

3Lane Approach

3Lane worked with the team at FOR-NY to identify strategies for increasing the marketing value of the website, with event attendance as a key conversion metric. After evaluating the existing UI/UX and user behavior trends, 3Lane reconceptualized the site hierarchy and navigation while introducing new content and a variety of interactive features to increase engagement. Through the new easy-to-use form interface, FOR-NY and affiliates were able to more effectively connect with, and frequently update, the recovery community.

Our Services

Brand Strategy & Design

Print Design

Research Analytics & Insights

SEO & Digital Advertising

Concept Development

Event & Trade Promotion

Web Design & Mobile Apps

Native, Influencer & Social Strategy

Let's Get Started

Logo Mark

Thank You

We will be in touch soon!