To develop a Brand Strategy for a recently introduced sub-brand, as well as a new, custom API portal platform that could interface with Kong and BFUSA’s existing proprietary API platforms.
Due to the highly technical nature of the project, 3Lane combined research and technology analysis with user engagement and conversion goal planning to guide the brand strategy, wireframe development and user experience design. Numerous workflows and strategies were carefully mapped out across each stage of design and custom development to ensure a successful and extensible end product. In a second phase, after being acquired by Lightbox in January 2021, 3Lane provided supporting marketing collateral to promote the main brand and supplementary advertising efforts.
Brand Strategy & Design
Research Analytics & Insights
SEO & Digital Advertising
Event & Trade Promotion
Web Design & Mobile Apps
Native, Influencer & Social Strategy
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