To create a Visual Brand Identity Portfolio for the launch of new IoT service sub-brand HSB Connected Technologies (HSB Tech) that would serve as the brand vehicle for future advertising and marketing efforts.
After a comprehensive Discovery phase, 3Lane developed a Visual Brand Identity Portfolio that included wordmark, typography set and color theme for HSB Tech and cohesively aligned with the existing Hartford Steam Boiler division (HSB Group, Inc.) and parent company Munich Re. After finalizing the visual identity, 3Lane created a wide array of marketing materials to support the new HSB Tech brand image— including flyers, signage, interactive digital kiosk screens, video assets, digital ad banners, infographics, brochures, branded photography assets, textured glyphs, iconography and PPT templates—and serve as the backbone for numerous trade shows, marketing campaigns and internal communications.
Brand Strategy & Design
Research Analytics & Insights
SEO & Digital Advertising
Event & Trade Promotion
Web Design & Mobile Apps
Native, Influencer & Social Strategy
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