Formerly Leuridan Labs

HSB Tech

Brand Strategy & Design, Concept Development, Digital Ad Development, Event & Trade Promotion, Graphic & Print Design

Project Objective

To create a Visual Brand Identity Portfolio for the launch of new IoT service sub-brand HSB Connected Technologies (HSB Tech) that would serve as the brand vehicle for future advertising and marketing efforts.

HSB Tech
HSB Tech
HSB Tech
Our Approach
Our Approach

3Lane Approach

After a comprehensive Discovery phase, 3Lane developed a Visual Brand Identity Portfolio that included wordmark, typography set and color theme for HSB Tech and cohesively aligned with the existing Hartford Steam Boiler division (HSB Group, Inc.) and parent company Munich Re. After finalizing the visual identity, 3Lane created a wide array of marketing materials to support the new HSB Tech brand image— including flyers, signage, interactive digital kiosk screens, video assets, digital ad banners, infographics, brochures, branded photography assets, textured glyphs, iconography and PPT templates—and serve as the backbone for numerous trade shows, marketing campaigns and internal communications.

I have had the pleasure of working with 3Lane on many projects over the years — and they have consistently delivered far beyond request or expectation. 3Lane is a creative and tech-dev tour de force with instincts that make them incredibly effective. 3Lane is composed of rare talent, combining leadership and the ability to quickly pivot focus from user experience, to design and content, and ultimately to development. With an eye for brand and customer experience, and a keen understanding of strategy, it is clearly evident that 3Lane believes passionately in excellence and delivering genuine value to their clients.

Marc Goldleaf

Head of Brand and Content Marketing | HSB/Munich Re

Our Services

Brand Strategy & Design

Print Design

Research Analytics & Insights

SEO & Digital Advertising

Concept Development

Event & Trade Promotion

Web Design & Mobile Apps

Native, Influencer & Social Strategy

Let's Get Started

Logo Mark

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