To recreate the formerly Ruby on Rails site on WordPress with an emphasis on an engaging, interactive calendar, and to fully re-architect the custom CMS to facilitate Admin workflows for setting showtimes, scheduling events, categorizing films according to diverse criteria, generating new branded forms and pages, posting multimedia content, and more.
3Lane embraced the Images Cinema project as an opportunity to reinvigorate a treasured community resource and bring technical expertise to support the nonprofit’s team in the maintenance of a media-rich online presence. When Images Cinema came to 3Lane, they were in need of a sophisticated and well-architected custom Admin Tool that would allow them to easily categorize and schedule film showings and special
events for the exceptional variety of independent, foreign and classic films the theater shows year-round. When COVID-19 closed down the theater, 3Lane assisted Images Cinema in shifting the website to a “virtual movie house” model and continues to support Images Cinema as one of the few remaining single-screen, independent theaters still in operation and a beloved historic fixture in the Northern Berkshires.
Brand Strategy & Design
Research Analytics & Insights
SEO & Digital Advertising
Event & Trade Promotion
Web Design & Mobile Apps
Native, Influencer & Social Strategy
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