Custom-made, not pre-made.

Wind-Up Fest


Project Objective

To create a strongly visually branded and custom website design for Williamstown Festival 2.0, i.e., Wind-Up Fest, and to showcase films, events, box office tickets, venues, lodging, directions, and other key information relating to the exciting new event, aptly coined as ‘a celebration of nonfiction in all its forms in a truly northern Berkshires experience’, in a highly engaging and fresh UI/UX.

Wind-Up Fest
Our Approach

3Lane Approach

The team of Wind-Up Fest had a very clearly defined brand identity and mission and were looking to 3Lane to bring their ideas to life via a highly custom and themed website design. 3Lane effectively translated the Wind-Up Fest vision into a digital experience that brought the finest contemporary films, directors, and actors to the pastoral hills of the Berkshires, expertly shepherding the festival goers through a ‘enchanted expedition to the fiery core of nonfiction, guided by the world’s most compelling creators of documentaries, podcasts, long-form journalism, live performance and storytelling’.

Our Services

Brand Strategy & Design

Print Design

Research Analytics & Insights

SEO & Digital Advertising

Concept Development

Event & Trade Promotion

Web Design & Mobile Apps

Native, Influencer & Social Strategy

Let's Get Started

Logo Mark

Thank You

We will be in touch soon!